Design Portfolio
ChooseRedding.com Website Design
The Redding Tourism Marketing Group needed a website that worked on both desktop and mobile for their new brand that promoted lodging and tourism opportunities in the Redding area. My goal was to create a site that had a modern look and feel, was cohesive between desktop and mobile, and kept the strengths of their old site while still addressing updated company goals.
Redding Visitors Guide
The Redding Visitor Guide needed to be updated in order to be in line with current brand guidelines. My goal with the redesign, in addition to updating the design of the piece to be in line with the brand, was to incorporate more photos of the area in order to show readers the beauty of Redding and the activities they could experience there.
Redding Tourism Marketing Group RFQ
The Redding Tourism Marketing Group wanted a professional report design for their RFQ, as well as a updated logo design for their organization.
Redding Trails Map Brochure
Visit Redding Banner Ads
Itineraries By Locals Design System
The Redding Trails map was in need of a design refresh to match brand guidelines. Visit Redding also wished to incorporate more information on area waterfalls in the brochure. I also wanted to streamline the information-heavy brochure to make finding relevant information easier on the reader.
The Redding CVB needed a set of banner ads in various sizes for digital advertising that showcased the region’s outdoor activities, were consistent with Visit Redding brand guidelines, and felt like a cohesive set. The banners also needed to convey a variety of important information - photo, logo, headline, and call to action - in a limited space without feeling overcrowded.
The Redding CVB needed a cohesive look for their new set of itineraries that could be used across print, social, and their website. The design also needed to feel cohesive with both the Visit Redding and Redding City Identity brands. I designed a print brochure with all eight itineraries for them, single-sheet versions of each itinerary, Facebook and Instagram social images, and Adobe Spark pages for each itinerary in the project.